Research Website about The Political Associations of Brands on Twitter

The data shown relate to Oct 2022. We only include brands that have more than 100 followers that also follow the Democratic or the Republican party.

Metric:	Proportion		Number of followers following the brand and the political account divided by the total number of followers of the brand, that follow exclusively the democratic or the republican party.
	Lift		Co-followers of the brand and the political account over and beyond chance (the independent following of the brand and the political account). This measure normalizes for the size of the follower base of brands and political accounts.